Amplify by Grassriots

Grassriots connects people to the causes they care about. In an ever-changing digital landscape, how do you put people first?

You Amplify their voices.

what is

Amplify is how organizations can transform supporters into advocates. Amplify by Grassriots is a user-friendly social toolkit, but it is also much more than that. Amplify is a tool to connect people to your cause, mobilize your supporters, and build resilience into your digital strategy.

  • If you find your audience leaving platforms, turning off their cookies for remarketing, or moving toward direct message groups, Amplify still connects your people wherever they are.

  • At its best, social media is… social. Whether you are looking to grow your community, or mobilize an already engaged community, Amplify helps you reach those goals.

  • When you don’t have the budget to market on every platform, the people dedicated to your work now have a tool to spread the message far and wide. 

When would you
use Amplify?

  • When you need to mobilize engaged supporters around a cause quickly, whether it is a petition, a day of action or a recruitment campaign
  • Whether through peer to peer campaigns or strategic post-action touchpoints, use amplify to super-boost your fundraising efforts.
  • If you are working with influencers, Amplify creates a low-lift way for them to engage with your campaign while providing you insights on what type of content is resonating with their audiences.

What's included
in Amplify?

  • A single landing page for your audience that does not require additional sign in, account set up, or downloading, but has all the tools they need right at their fingertips.
  • Ready-to-go shareable posts, options to personalize copy, ability to categorize posts and create multilingual integrations.
  • Multi-platform sharing; Facebook, Instagram, Twitter, LinkedIn, WhatsApp, Direct Messaging, Text Messaging.
  • Tracking and analytics so you can measure not only how close you are to reaching your goals, but which messaging is resonating, which platforms are being most used, and where audiences are clicking.
  • Ability to feature many different touch points; posts can be embedded to emails and websites. It is designed so that it can be easily embeddable in any CRM or website builder that allows for adding an HTML or iFrame code. Or, simply share the landing page URL in your communications. 

Working in partnership with Grassriots, you get the tools to execute multiple campaigns, and the strategic insight on how to use them. If you have a campaign that needs Amplifying, get in touch: 


WE ACKNOWLEDGE that our work here takes place on the traditional and current Indigenous territories of the Anishinabek Nations, the Haudonsaunee Confederacy, Mississaugas of the New Credit First Nations, the Huron-Wendat and the Petun First Nations, among others.

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