We believe that everybody wants to do better, but they don’t always know where to start. That’s where we come in. We bring purpose to the people, connecting progressive causes with the right citizens who are hungry to join forces and help change the world.
We believe that organizations shouldn’t have to choose between industry-leading strategy, creative and technology and values-driven ethical and accessible work. Grassriots is at the forefront of bridging these worlds, creating best-in-class work that works for everyone.
We’re sector experts who develop and optimize digital properties and brand messages to build experiences that audiences love. We then turn that audience love into quantifiable and undeniable impact — and we have fun doing it.
This company meets the highest standards of social and environmental impact.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Grassriots was certified in July, 2019 after a comprehensive evaluation process covering our operations and business model, and our impact on our workers, community, environment, and customers. Our certification as a B Corporation is a part of our ongoing commitment to investing in our workplace, our communities, and the nonprofit sector.
Ryan is a technologist whose passion for progressive change led him on a journey of discovery to understanding the role digital can play in organizing and campaigning. Working to mobilize people for cancer control, democratic reform, climate change, social justice, and anti-slavery causes, Ryan has helped organization bridge technology to help execute their theory of change. HIs approach is grounded in the ethos of people power: that at the right time, with the right people, and with the right tools, big systemic change is possible.
After serving as Technical Director for organizations like Leadnow, and WalkFree, Ryan was inspired to build Grassriots as a place where talented people could bring their passion, enthusiasm and expertise to social sectors organizations. Ryan hopes to continue to shape Grassriots as a place where innovation thrives and talent is built that is committed to building a better nonprofit sector.
LEAH IS A PASSIONATE FUNDRAISER and ORGANIZER with nearly 20 years of leadership experience that ranges from multi-tier campaign strategizing to rebuilding organizational equity structures through diversity and equity training. Utilizing small donor programs, major gifts, direct mail and telemarketing, Leah has led the development and execution of many successful campaigns, sourcing millions of dollars in fundraising for many organizations within the non-profit sector.
Leah is passionate about collaborating with clients to influence social change. Her approach is queer, feminist, and stems from a strong commitment to anti-oppression.
She has worked across issues, with a primary focus on anti-racism education, Indigenous Rights, Climate Justice and the intersections of those issues within the electoral and social justice spheres. Leah is a former director for Naomi Klein’s Climate Justice organization, The Leap, which served as a strategic advisor to organizations including Sunrise, Fight for $15 and Fairness, Justice Democrats, Momentum, and the Migrant Rights Network.
David brings over 20 years of experience in creative, strategic marketing and advertising to the table. In his work with the non-profit and charity sector, his passion has benefitted organizations across the country, including leading-edge campaigns for The Alzheimer’s Society of Canada, World Animal Protection, Toronto Humane Society, and Daily Bread Food Bank.
Every individual at Grassriots is vital to the success of each campaign we build and launch for our clients. The Creative team is unique in that the work they produce is what the public actually sees. The best part is when we get to see the collective efforts of our Strategy, Development and Creative teams come to fruition as a compelling, dynamic campaign that moves your supporters to give. We couldn’t be more excited to have David’s keen eye and innovative spirit steering the creative vision for Grassriots and our clients.
David is passionate about food security, donates to and occasionally volunteers at the Daily Bread Foodbank, and is interested in the most current developments in Alzheimer’s and dementia research.
Mentor, cartoonist, husband, dad (complete with the jokes)… we know we are in good hands with David at the helm of our dynamic creative team.
Sara is a digital strategist, storyteller and team leader who has been building innovative campaigns that drive real impact and command social change for almost 20 years. Previously, she led the national digital communications strategy for the Canadian Red Cross, transforming the use of social media in disaster response. She planned and executed campaigns for some of the top global brands, including WWF-Canada and Google.
As Director of Strategy for Grassriots, she is responsible for defining, guiding, and developing leading-edge digital strategy for all of our clients. She brings her creativity and passion for social change to fundraising, advocacy, website, annual planning, communications, and digital transformation projects. Sara believes deeply in lifelong learning and supporting team members by providing interesting challenges and opportunities to grow.
WE ACKNOWLEDGE that our work here takes place on the traditional and current Indigenous territories of the Anishinabek Nations, the Haudonsaunee Confederacy, Mississaugas of the New Credit First Nations, the Huron-Wendat and the Petun First Nations, among others.