Nonprofit Digital Marketing Agency advocacy and mobilization

Meet the

We’re a team of strategists, technologists and creatives ready to collaborate on projects that make a positive impact for our clients and the public. We stay humble, take risks, challenge convention, and push the limits of what’s possible.

Joanna Adamiak
Business Development Lead

Jessica Albotra
Digital Marketing Strategist

Caterine Arango
HR Administrator

Ryan Baillargeon
Founder and CEO


Ryan is a technologist whose passion for progressive change led him on a journey of discovery to understanding the role digital can play in organizing and campaigning. Working to mobilize people for cancer control, democratic reform, climate change, social justice, and anti-slavery causes, Ryan has helped organization bridge technology to help execute their theory of change. HIs approach is grounded in the ethos of people power: that at the right time, with the right people, and with the right tools, big systemic change is possible.

After serving as Technical Director for organizations like Leadnow, and WalkFree, Ryan was inspired to build Grassriots as a place where talented people could bring their passion, enthusiasm and expertise to social sectors organizations. Ryan hopes to continue to shape Grassriots as a place where innovation thrives and talent is built that is committed to building a better nonprofit sector.

Ewerton Barbosa

Anti-Walk Advocate

Daryl Brewer
Senior Front End Developer

Cinthia Bunford
Senior Digital Strategist

Head of Puplick Relations

Junior Nap Analyst

Sarah Dillon

Senior Operating Spoodle

Helena Emmanuel
Project Manager, HR Representative

Chief Scratchetist

Woodford Fitzgerald
CCO Chief Companion Officer

Snacks Quality Assurance

Leah Henderson
Managing Director Linkedin

LEAH IS A PASSIONATE FUNDRAISER and ORGANIZER with nearly 20 years of leadership experience that ranges from multi-tier campaign strategizing to rebuilding organizational equity structures through diversity and equity training. Utilizing small donor programs, major gifts, direct mail and telemarketing, Leah has led the development and execution of many successful campaigns, sourcing millions of dollars in fundraising for many organizations within the non-profit sector.

Leah is passionate about collaborating with clients to influence social change. Her approach is queer, feminist, and stems from a strong commitment to anti-oppression.

She has worked across issues, with a primary focus on anti-racism education, Indigenous Rights, Climate Justice and the intersections of those issues within the electoral and social justice spheres. Leah is a former director for Naomi Klein’s Climate Justice organization, The Leap, which served as a strategic advisor to organizations including Sunrise, Fight for $15 and Fairness, Justice Democrats, Momentum, and the Migrant Rights Network.

Elena Kostenko
Chief Financial Officer

Vitaly Kostenko
Financial Controller

Johanna Lawrie
Project Management and Resourcing Lead

Pete Leaning

Anna Lermer
Digital Strategist

Eeshmam Munir
Project Manager

Dumitru Onceanu
Lead Developer

Feline Resources Coordinator

Penny and Georgie
(she/her & they/them)
Acats Receivable & Creative Catsultant

Kaila Shatosky
Junior Designer

Resident House Goblin

Joyce Waquil
Digital Marketing Fellow


WE ACKNOWLEDGE that our work here takes place on the traditional and current Indigenous territories of the Anishinabek Nations, the Haudonsaunee Confederacy, Mississaugas of the New Credit First Nations, the Huron-Wendat and the Petun First Nations, among others.

non profit marketing agency