Nonprofit Digital Marketing Agency advocacy and mobilization

Meet the
team

We’re a team of strategists, technologists and creatives ready to collaborate on projects that make a positive impact for our clients and the public. We stay humble, take risks, challenge convention, and push the limits of what’s possible.

Vanessa Azzoli
(she/her)
Senior Project Manager

Ryan Baillargeon
(he/him)
Founder and CEO

Linkedin

ryan@grassriots.com

Ryan is a technologist whose passion for progressive change led him on a journey of discovery to understanding the role digital can play in organizing and campaigning. Working to mobilize people for cancer control, democratic reform, climate change, social justice, and anti-slavery causes, Ryan has helped organization bridge technology to help execute their theory of change. HIs approach is grounded in the ethos of people power: that at the right time, with the right people, and with the right tools, big systemic change is possible.

After serving as Technical Director for organizations like Leadnow, and WalkFree, Ryan was inspired to build Grassriots as a place where talented people could bring their passion, enthusiasm and expertise to social sectors organizations. Ryan hopes to continue to shape Grassriots as a place where innovation thrives and talent is built that is committed to building a better nonprofit sector.

Bodie
(she/her)
Anti-Walk Advocate

Bosley
(he/him)
Chief Snotball

Ewerton Barbosa
(he/him)
Developer

Carni
(she/they)
Head of Puplick Relations

Daryl Brewer
(he/him)
Senior Front End Developer

Stephanie Canarte
(she/her)
Senior Digital Strategist

Woodford Fitzgerald
(he/him)
CCO Chief Companion Officer

Foamy
(he/him, jerk)
Senior Siesta Officer

Leah Henderson
(she/her)
Managing Director

Leah@grassriots.com

Linkedin

Leah has a wide range of communications and campaign experience, and has led the development and execution of strategic & communications plans, on municipal, provincial, national and international levels. Throughout her career, Leah’s focus has been working with clients to influence social change and brings over 15 years of campaign strategy to our team. 

Her Masters Degree focused on facilitation and strategic decision making within the nonprofit sector. She has worked across issues – with a primary focus on anti racism education, Indigenous Rights, Climate Justice and the intersections of those issues within the electoral and social justice spheres. Most recently, Leah was a director for Naomi Klein’s Climate Justice organization, The Leap which serves as a strategic advisor to organizations including Sunrise, Fight for $15 and Fairness, Justice Democrats, Momentum, and the Migrant Rights Network.

Helena Emmanuel
(she/her)
Project Manager

Vitaly Kostenko
(he/him)
Financial Controller

Elena Kostenko
(she/her)
Chief Financial Officer

Anna Lermer
(she/they)
Digital Strategist

Pete Leaning
(he/him)
Developer

Juan Luis Garrido
(he/him)
Digital Strategist

Megan McCaffery
(she/her)
Senior Digital Strategist

Ryann Miller
(she/her)
Director of Partnerships

ryann.miller@grassriots.com

Linkedin

A nonprofit sector veteran, Ryann Miller has been supporting purpose-driven organizations for nearly two decades. Ryann is committed to helping nonprofits leverage the power of digital and multichannel marketing, advocacy, fundraising and engagement in order to thrive. 

As Director of Partnerships at Grassriots, Ryann is often the first point of contact with organizations, supporting strategic decisions about a client’s needs and objectives and aligning them with the ideal teams at Grassriots to leverage strengths, develop years-long relationships and co-create projects that transform organizations and the missions they serve.

Dumitru Onceanu
(he/him)
Lead Developer

Nathalia Ribeiro
(she/her)
Senior Product Owner and Head of Resourcing

Richie
(he/him)
Junior Pawject Manager

Kelly Small
(they/them)
Executive Creative Director

kelly@grassriots.com

Linkedin

Kelly Small is an award-winning creative director, designer, and writer with deep roots in communication design, marketing, and advertising, and a special focus on ethical and inclusive creative practice. A proven creative leader, strategist, and affiliated design researcher with Emily Carr University, Kelly holds a master’s degree in design where their research focused on design ethics, social impact, social innovation, and sustainability. Kelly received the Governor General’s academic gold medal for their graduate work. 

A seasoned ad-industry expat, Kelly has experience leading major brands across most sectors including automotive, CPG, entertainment, finance, retail, technology, telecom, and more. Currently serving as executive creative director at Grassriots Inc., Kelly is committed to applying their 15+ years of commercial experience to exclusively supporting progressive, impact-focused clients. Kelly is equally passionate about breakthrough aesthetics and innovative creative executions as they are ensuring that their concepts provide real, measurable results.

Kelly’s book, The Conscious Creative: Practical Ethics for Purposeful Work, is a guide to mindfulness and ethical creative practice in support of holistic work toward dismantling oppressive systems of power. It is a collection of over 100 actions for change-making within a professional context and is the culmination of Kelly’s research in their pursuit of a more humane, values-driven and inclusive creative industry.

Sookie
(she/her)
Resident House Goblin

Binari Witanapatirana
(she/her)
Digital Art Director

contact-

WE ACKNOWLEDGE that our work here takes place on the traditional and current Indigenous territories of the Anishinabek Nations, the Haudonsaunee Confederacy, Mississaugas of the New Credit First Nations, the Huron-Wendat and the Petun First Nations, among others.

non profit marketing agency