I Amnesty

Monthly Donor Drive

i amnesty-

The I Amnesty campaign helped Amnesty International Canada meet its new monthly donor target and average gift size by inspiring audiences to see themselves in the brand

The project:

With a unified creative look that invited potential donors to see themselves as part of the campaign, a mix of email marketing and remarketing through social media was used to deliver a core message of becoming a monthly donor. 

The performance:

This campaign exceeded the goals for the number of monthly donors and average gift size. It also laid the foundation for continuing this successful campaign moving forward.

Client

Amnesty International

Industry

Services

Awards & Recognition

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