The I Amnesty campaign helped Amnesty International Canada meet its new monthly donor target and average gift size by inspiring audiences to see themselves in the brand

The project:

With a unified creative look that invited potential donors to see themselves as part of the campaign, a mix of email marketing and remarketing through social media was used to deliver a core message of becoming a monthly donor. 

The performance:

This campaign exceeded the goals for the number of monthly donors and average gift size. It also laid the foundation for continuing this successful campaign moving forward.