Vibrant storytelling in the words of the kids who were there

Mercy Home’s evergreen campaign shares the impact a donation has by having kids tell their own stories in their own words about the difference Mercy Home had in their life.

The project:

Mercy Home’s campaign took their programming and turned it into simple, moving stories directly from the kids they support, and shared them through a marketing campaign on social and email.

The performance:

With a focus on powerful storytelling, the strategy behind this campaign helped activate and grow a base of monthly donors who were moved to help sustain the work of this organization.