Sustainer Acquisition Campaign
Vibrant storytelling in the words of the kids who were there
Mercy Home’s evergreen campaign shares the impact a donation has by having kids tell their own stories in their own words about the difference Mercy Home had in their life.
Mercy Home’s campaign took their programming and turned it into simple, moving stories directly from the kids they support, and shared them through a marketing campaign on social and email.
With a focus on powerful storytelling, the strategy behind this campaign helped activate and grow a base of monthly donors who were moved to help sustain the work of this organization.