Amnesty International
Year End Campaign
amnesty international-
Amnesty International mobilized Canadians to be believers in human rights for all through a year-end campaign focused on one-time gifts that raised $100,000 over the goal.
The project:
This year-end giving campaign focused on getting new donors during Giving Tuesday, increasing average gift amounts throughout the holiday season, and tax recovery efforts at renewal and second gifts through a mix of email, social, and search marketing.
The performance:
Raising over $100,000 past the campaign’s goal, Amnesty International Canada saw a 30% increase in revenue than the previous year and a 24% increase in the average gift size.
Client
Amnesty International
Industry
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Services
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Awards & Recognition
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