Giving life to critical demands for Naomi Klein’s The People’s Bailout

In response to the COVID-19 pandemic, we created a microsite and email welcome series for The Leap to showcase Naomi Klein’s The People’s Bailout, critical demands for transformative recovery centred around people and the planet.

The project:

As The People’s Bailout was in response to the ever-developing coronavirus pandemic, our team put together a microsite and email welcome series quickly to help The Leap get its message out and drive people to take action.

The performance:

Focused on a robust social strategy, The Leap was able to mobilize and collect over 2000 leads in just 7 seven weeks, growing their network and reaching people who want to advance urgent demands around housing, health care, work, and more.