One Earth One Voice Advocacy one earth one voice- Action-oriented and inspirational brand and campaign for a coalition of some of the biggest names in environmental justice seeking a green and just recovery Bringing together some of the biggest names in environmental justice to seek a green and just recovery, One Earth One Voice needed […]
CNIB Guide Dogs Giving Tuesday cnib guide dogs- A fundraising campaign centred on the importance and need for guide dogs and the freedom and access they support helped CNIB have a successful year-end campaign The project: CNIB’s year-end campaign deployed two distinct creative themes for Giving Tuesday and holiday and tax recovery, linked by the […]
CNIB Guide Dogs Year End Campaign cnib guide dogs- A fundraising campaign centred on the importance and need for guide dogs and the freedom and access they support helped CNIB have a successful year-end campaign The project: CNIB’s year-end campaign deployed two distinct creative themes for Giving Tuesday and holiday and tax recovery, linked by […]
Oxfam International Year End Campaign oxfam international- Oxfam’s year-end campaign asked donors to know their privilege and pay that power forward. They responded by bringing in the highest amount of donations and total revenue compared to the previous two years. The project: Oxfam’s year-end campaign focused on two distinct moments: Giving Tuesday and Tax Recovery […]
The Leap Advocacy the leap- Giving life to critical demands for Naomi Klein’s The People’s Bailout In response to the COVID-19 pandemic, we created a microsite and email welcome series for The Leap to showcase Naomi Klein’s The People’s Bailout, critical demands for transformative recovery centred around people and the planet. The project: As The […]
Mercy Home For Boys & Girls Sustainer Acquisition Campaign mercy home for boys and girls- Vibrant storytelling in the words of the kids who were there Mercy Home’s evergreen campaign shares the impact a donation has by having kids tell their own stories in their own words about the difference Mercy Home had in their […]
Doctors without Borders Symbolic Giving at The Warehouse doctors without borders- The Warehouse is the symbolic giving shop and program for Doctors Without Borders Canada, driving donors to support the mission and work through gifts representing the impact MSF has around the world. The project: Grassriots worked with MSF Canada to develop the Warehouse in […]
I Amnesty Monthly Donor Drive i amnesty- The I Amnesty campaign helped Amnesty International Canada meet its new monthly donor target and average gift size by inspiring audiences to see themselves in the brand The project: With a unified creative look that invited potential donors to see themselves as part of the campaign, a mix […]
Amnesty International Year End Campaign amnesty international- Amnesty International mobilized Canadians to be believers in human rights for all through a year-end campaign focused on one-time gifts that raised $100,000 over the goal. The project: This year-end giving campaign focused on getting new donors during Giving Tuesday, increasing average gift amounts throughout the holiday season, […]
