The Warehouse is the symbolic giving shop and program for Doctors Without Borders Canada, driving donors to support the mission and work through gifts representing the impact MSF has around the world. 

The project:

Grassriots worked with MSF Canada to develop the Warehouse in 2016 and have continued working to build and grow its offerings and role in fundraising the organization. Occasion-specific and thematic gift baskets were designed to encourage gifts through The Warehouse.

The performance:

The Warehouse has raised over $1.5 million for MSF Canada, including a very successful 2020 that saw an increase of 71% in revenue during occasion-specific campaigns for the Warehouse.